It is the use of online platforms and digital channels for promoting any kind of product or service, or brand to an intended target audience. In other words, digital marketing encompasses anything from marketing that is happening on the internet. Whether scrolling through social media, searching through Google, or watching YouTube videos, one would experience digital marketing in another form.
Digital marketing is really about reaching people where they spend most of their time today, which is online. From small startups to huge corporations, businesses turn to digital marketing since, in effect, one really can reach millions upon millions of people, often at a fraction of the cost of traditional marketing.
